Turn your values into decisions.
How it works →
The Problem
You don't know what
your money supports.
🫣
Brands hide behind marketing. You can't see who they fund.
🔎
No tool lets you check brand ethics at the point of purchase.
💸
Every purchase is a vote — but you're voting blind.
Step 1
Pick a domain
Choose what interests you — music, politics, countries, culture.
🔥 Hot Topics — curated trending themes you care about most
Step 2
Swipe your stance
Support, avoid, or skip. 5 cards per category.
AVOID
SUPPORT
🌍
Entity Name
Country · Public Figure
ℹ
ℹ️ Tap info for sources & details on each entity
Step 3
Define your values
10 questions + pick 3 interests. Build your ethical compass.
Workers' RightsFree Market
Climate
Human Rights
Privacy
Equality
Culture
Innovation
Your Network
Everything connects
Your values, swipes and interests form a knowledge graph that maps your ethical identity.
You
🌱
🔒
⚖️
N
A
P
🎵
You
Values
Entities
Search a Brand
XPOSE IA Match
Search any brand. Get a personal ESG match score based on your values.
Search a company...
Analyze
Compare Match
Side by side
Compare two companies' ESG alignment with your values.
Share Cards
Share your stance
Generate Instagram-ready story cards with your brand match.
N
Nike
SportswearUSA2025
62%
Good match
Live Map
Global brand map
See every tracked brand plotted by country with filters, scores & details.
All
Sportswear
Tech
Food
Fashion
🇩🇪
Adidas
Sportswear · Germany
71%
Your Home
Your hub
AI assistant, scan, browse, history — all in one place.
✨
Ask Xpose AI
Ask anything about brands, ethics & values
📱
Scan Label
Check alignment instantly
🃏
Swipe Cards
Define your stance
👤
Your Profile
Values, saved brands & history
›
💬
Support
Help, feedback & community
›
Every purchase is a vote.
Make yours count.
Private · No judgments · Free