Turn your values into decisions.
How it works →
The Problem
You don't know what
your money supports.
your money supports.
Brands hide behind marketing. You can't see who they fund.
No tool lets you check brand ethics at the point of purchase.
Every purchase is a vote — but you're voting blind.
Step 1
Pick a domain
Choose what interests you — music, politics, countries, culture.
Music Icons
Culture Icons
Social Pulse
World Leaders
Countries
Journalists
Step 2
Swipe your stance
Support, avoid, or skip. 5 cards per category.
🎤
Next Entity
Musician
🌍
Entity Name
Country · Public Figure
ℹ
👎
⏭️
👍
ℹ️ Tap info for sources & details on each entity
Step 3
Define your values
10 questions + pick 3 interests. Build your ethical compass.
EnvironmentEconomy
TransparencyPrivacy
Workers' RightsFree Market
Local ImpactGlobal Reach
Climate
Human Rights
Privacy
Equality
Culture
Innovation
Your Network
Everything connects
Your values, swipes and interests form a knowledge graph that maps your ethical identity.
You
🌱
🔒
⚖️
N
A
P
🎵
You
Values
Entities
Search a Brand
XPOSE IA Match
Search any brand. Get a personal ESG match score based on your values.
XPOSE IA analyzing
N
Nike
—
D1Environment—
D2Labour—
D3Governance—
D4Social—
D5Transparency—
Compare Match
Side by side
Compare two companies' ESG alignment with your values.
VS
Company A
N
Nike
🇺🇸 Sportswear
62%
Good match
Company B
A
Adidas
🇩🇪 Sportswear
71%
Strong match
Share Cards
Share your stance
Generate Instagram-ready story cards with your brand match.
N
Nike
SportswearUSA2025
62%
Good match
@xpose
Medium
Live Map
Global brand map
See every tracked brand plotted by country with filters, scores & details.
All
Sportswear
Tech
Food
Fashion
Brands: 0
🇩🇪
Adidas
Sportswear · Germany
71%
Your Home
Your hub
AI assistant, scan, browse, history — all in one place.
Scan Label
Check alignment instantly
Swipe Cards
Define your stance
Your Profile
Values, saved brands & history
›
Support
Help, feedback & community
›
Every purchase is a vote.
Make yours count.
Make yours count.
Private · No judgments · Free